Commercial, In-house
Wolt
As Regional Graphic Designer at Wolt, I ran brand execution across 11 markets in Central and Eastern Europe: campaign templates and localization, motion graphics, digital assets and large-format OOH for public transport and city spaces.
- Client
- Wolt
- Role
- Regional Graphic Designer, CEE
- Deliverables
- Templates, motion, digital and OOH
- Scale
- 11 CEE markets
- Years
- 2022 to 2025
My role at Wolt
I joined Wolt's Prague marketing team in 2022. Design work was split across the team and the results didn't feel consistent, so within six months I proposed taking over all graphics for the Czech market. For the next year and a half I ran online and social media production for Czechia and Slovakia, later adding OOH formats and motion.
The templates from headquarters didn't fit what we actually received from partners: photos of every quality, sometimes cut out, sometimes not. I rebuilt them into flexible template sets for all our production, even though it meant moving away from the original design.
That decision led to a new role in the reorganisation. In a team of three designers and a marketing manager, I owned creative and template production for 11 markets, until I went freelance in November 2025.
Prague metro and digital CLV
An animated Wolt ad for the LED screens in the metro tunnel between Florenc and Vltavská. The screens run along the tunnel wall, so passengers watch the ad through the train windows as the train passes. The same animation also ran on digital CLV screens.
Most of my in-house work stays with Wolt, so this page shows a selected public piece.
His strong attention to detail, together with his good understanding of marketing, helps him create designs that not only look great but also perform really well across different campaigns.
Matyas is extremely talented designer, creative and humble, easy to work with. Listening to feedback and always trying to make every pixel perfect!