Commercial, In-house

Wolt

As Regional Graphic Designer at Wolt, I ran brand execution across 11 markets in Central and Eastern Europe: campaign templates and localization, motion graphics, digital assets and large-format OOH for public transport and city spaces.

Client
Wolt
Role
Regional Graphic Designer, CEE
Deliverables
Templates, motion, digital and OOH
Scale
11 CEE markets
Years
2022 to 2025

My role at Wolt

2022 to 2024Graphic Designer, Czech & Slovak markets

I joined Wolt's Prague marketing team in 2022. Design work was split across the team and the results didn't feel consistent, so within six months I proposed taking over all graphics for the Czech market. For the next year and a half I ran online and social media production for Czechia and Slovakia, later adding OOH formats and motion.

Winter 2024Rebuilding the templates

The templates from headquarters didn't fit what we actually received from partners: photos of every quality, sometimes cut out, sometimes not. I rebuilt them into flexible template sets for all our production, even though it meant moving away from the original design.

2024 to 2025Regional Graphic Designer, CEE

That decision led to a new role in the reorganisation. In a team of three designers and a marketing manager, I owned creative and template production for 11 markets, until I went freelance in November 2025.

Prague metro and digital CLV

An animated Wolt ad for the LED screens in the metro tunnel between Florenc and Vltavská. The screens run along the tunnel wall, so passengers watch the ad through the train windows as the train passes. The same animation also ran on digital CLV screens.

Metro tunnel LED screens
Digital CLV

Most of my in-house work stays with Wolt, so this page shows a selected public piece.

His strong attention to detail, together with his good understanding of marketing, helps him create designs that not only look great but also perform really well across different campaigns.
LPLucie PerůtkováSenior Creative Producer, Global Growth at Wolt
Matyas is extremely talented designer, creative and humble, easy to work with. Listening to feedback and always trying to make every pixel perfect!
ALAdam LazarFormer Head of Marketing, Czech & Slovak markets at Wolt